Guayabera Tips

Traditional Cuban Clothing for Men: What It Is and How to Wear It Now

Traditional Cuban Clothing for Men: What It Is and How to Wear It Now

From the guayabera to linen trousers and the panama hat — a modern guide to traditional Cuban menswear and how...
Guayaberas de Puerto Rico: The Shirt an Island Wears With Pride

Guayaberas de Puerto Rico: The Shirt an Island Wears With Pride

What are guayaberas de Puerto Rico? The history, the cultural pride, what makes a real one, and how to wear...
The Case for the Guayabera as Legitimate Business and Formal Attire

The Case for the Guayabera as Legitimate Business and Formal Attire

Walk into most American corporate offices and the dress code, whether written down or simply understood, traces back to the...
The Guayabera in American Culture: A Miami Case Study

The Guayabera in American Culture: A Miami Case Study

Most American cities absorb immigrant culture gradually, at the margins - a neighborhood restaurant here, a cultural festival there. Miami...
Guayabera Traditions Across the Caribbean and Latin America: A Regional Comparison

Guayabera Traditions Across the Caribbean and Latin America: A Regional Comparison

Say the word "guayabera" and most people picture one thing: a white, pleated, short-sleeve shirt worn untucked in warm weather....
Why the Guayabera Deserves Global Recognition

Why the Guayabera Deserves Global Recognition

Ask most of the fashion world to name the defining garments of global menswear, and you'll hear about the Savile...
The Architecture of Identity: Why What We Wear Is Important

The Architecture of Identity: Why What We Wear Is Important

In a marketplace flooded with mass-produced sameness, Joe Jenovese believes clothing has quietly become one of the last honest forms...
Building a Luxury Brand Without Forgetting Its Roots

Building a Luxury Brand Without Forgetting Its Roots

There's a familiar playbook for growing a niche brand into a bigger one: soften the edges, broaden the appeal, dilute...
What Surviving Cancer Taught Me About Legacy

What Surviving Cancer Taught Me About Legacy

There's a particular kind of clarity that eventually arrives with surviving cancer - the noise goes away, and what's left...
Preserving Artisan Craftsmanship in a Fast Fashion World

Preserving Artisan Craftsmanship in a Fast Fashion World

Somewhere between the rise of two-day shipping and the twenty-dollar Hawaiian shirt, the fashion industry quietly decided that clothing didn't...
Reclaiming the Narrative: How Latino Design Is Reshaping American Luxury

Reclaiming the Narrative: How Latino Design Is Reshaping American Luxury

For most of modern fashion history, luxury has had a narrow home address: Milan, Paris, London - and New York...
The Man Modernizing One of Latin America’s Most Iconic Garments - Y.A.Bera Clothing  - Modern Guayabera Shirts for Men - Handmade in Yucatan

The Man Modernizing One of Latin America’s Most Iconic Garments

How Joseph “Joe” Jenovese Is Reintroducing the Guayabera to a New Generation For generations, the guayabera occupied a unique place...