Some Garments Follow Trends. Others Carry Generations of Stories.
The guayabera is more than clothing. It is a symbol of family, celebration, craftsmanship, and cultural identity.
Y.A.Bera Clothing was founded in Miami in 2013 to honor that history while giving the garment a future. Each collection is handcrafted in Yucatán, Mexico, then reinterpreted for the way modern men live, work, travel, celebrate, and express themselves.
This is the story behind the brand, the people who inspired it, and the artisans who continue to bring it to life.
THE BRAND STORY
From Miami roots to Yucatán craftsmanship, discover why Y.A.Bera exists and what the modern guayabera represents.
THE FOUNDER
A family tribute became a clothing brand - and a promise to keep heritage visible, relevant, and worn.
THE CRAFT
Every pleat, stitch, and embroidered detail reflects generations of knowledge in Yucatán, Mexico.
A Promise to Family.
Y.A.Bera is named for the people who shaped its founder, Joseph Jenovese. “Y.” honors his mother, Yvonne. “Bera” comes from his grandfather, Bernardo. Together, the name carries two legacies into one modern brand.
A Commitment to Culture.
Growing up in Miami, Joseph understood the guayabera not simply as a shirt, but as a symbol of dignity, family, tradition, and belonging. After losing both his mother and grandfather in 2009, he returned to Yucatán - a place connected to their memories - and made a promise to build something worthy of their legacy.
In 2013, that promise became Y.A.Bera Clothing.
Press Kit
A press and brand resource covering the company history, founder, mission, values, craftsmanship, collections, and editorial story.
Have a Story in Mind?
For editorial features, founder interviews, styling requests, product pulls, collaborations, and brand information, contact the Y.A.Bera team. We are happy to provide additional imagery, product details, founder information, and story angles for your project.
Have a Story in Mind?
For editorial features, founder interviews, styling requests, product pulls, collaborations, and brand information, contact the Y.A.Bera team. We are happy to provide additional imagery, product details, founder information, and story angles for your project.