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We get it all the time, "I'm looking for 100% Linen"...then they touch our Lux Linen fabric and realize they've been looking for the wrong thing. We understand 100% Linen is "luxurious" and meant for warm weather, but that doesn't take away from the fact that it's always wrinkled and hard to care for.
So we set out to find the perfect balance of weight, drape, and convenience. We call it our Lux Linen and it's one of the most beautiful fabrics we've ever seen. It's wrinkle resistant, easy to care for, drapes perfectly to any body type, and looks better than 100% Linen.
Along with our Modern Features, Iconic Details, and Authentic Craftsmanship...our Lux Linen Fabric sets us apart from every other shirt maker on the market. See for yourself what it means to Be Iconic, Where Tradition meets Class.