This is a New Generation of Guayaberas.
Whether you’re discovering Y.A.Bera for the first time or placing your tenth order, you’re part of a tapestry woven from history, heart, and luxury fashion.
Our Founder's Journey
Born from childhood memories of sunlit Miami streets and the four-pocket shirts his grandfather Bernardo wore, Joseph Jenovese set out in 2013 to honor his Cuban-American roots by reinventing the beloved guayabera. What began as a tribute to his mother Yvonne’s eye for luxury fashion and Bernardo’s loving spirit has grown into a brand that bridges past and present, culture and couture.
In the late '80s, young Joseph roamed North Miami Beach alongside his mother, Yvonne, and grandfather, Bernardo. He admired the guayaberas - those crisp linen shirts with intricate pleats - and dreamed of shirts that spoke to his own love of bold colors and contemporary style. After losing both his mother and grandfather in 2009, Joseph found solace in Mexico, scattering his mother's ashes by a quiet river and vowing to carry forward their legacy. From that moment, Y.A.Bera Clothing was born and began as more than just fashion - it became a promise to celebrate family, craftsmanship, and culture with every guayabera.
Why Choose Y.A.Bera Clothing?
As an independent label rooted in Miami’s vibrant spirit, we move swiftly from idea to wardrobe, ensuring your Y.A.Bera Guayabera is unique as the stories it carries. We’ve grown from a son’s homage to a legacy brand with loyal customers and wholesale partners across the U.S. and beyond. Yet our mission remains clear: to breathe new life into a cultural icon and share its magic with the world.